Mobile Technologies are present almost in all areas and its changing the world. SME’s are witnessing two times increase of revenue while adopting the evolving mobile technology trends. Today, everyone has smartphones and survival without a dedicated mobile app seems pretty difficult for companies that wish taking their marketing to the next level.

Increased Visibility

Statistics state that apps serve many functions and customers time spent on apps is 86% comparing to that of browser. Perhaps, it’s a direct marketing media which looks appealing to tech-savvy shopper wherein they can get all required information at their fingertips. Here, in particular push notifications can easily remind customers about products and services whenever it makes sense.

Improve Engagement

Ever-growing rates of internet access & smartphone ownership across the globe has raised the need for creating a beautiful app. With mobile apps, companies can communicate with users in a less intrusive manner and deliver a seamless shopping experience.

Reach customers On-the-go

Developing mobile apps can enable your customers to be in touch with your business whenever they need you. They can utilize your services even while on the go. App features helps users to reduce the efforts they would have to make otherwise and help them perform task better.

Works faster than Websites

Well-designed mobile app can perform actions much quicker than a mobile website, further save users’ time by storing their preferences. In fact, it will improve brand loyalty for your product/service, let you reach a whole new audience who are experiencing your brand for the first time.

To easily build your mobile app and boost your business by being just a tap away for your customers Contact us.

The post Need for Business to Start Developing its own Mobile App appeared first on ANGLER Technologies.

Mobile App creation is on rise and day by day its becoming hard to get your mobile app in the marketplace. Just building a great app is not enough to get into the hands of the people who need it most, all you need to do in this hyper competitive world is define a mobile app marketing strategy after studying your target audience mobile behavior

Research & Plan the App Marketing Process

While deciding upon creating an app also start thinking of publicizing and advertising your service which your audience can opt-in to receive as well. Consider gathering and processing user information, choosing the right mobile platforms for marketing your app and executing the app marketing process based on your budget.

Create Buzz around App launch

To increase the number of organic downloads, create some buzz across digital platforms and in the community to grow your user base. Of course, you will have to think of being unique, so as to grasp user’s attention that not only makes life better for users, besides also makes profitable for you to succeed in the app marketplace.

Optimize for the App Store

If your app is to succeed then you need to make it rank for popular app store searches., it must be the first choice for the target audience, every single time. App Store Optimization – ASO is a continual process, so Keep track of your rankings for certain keywords and use relevant keywords that nab market share as well pay off many times over investment.

Maintain positive reviews

Consumer Survey has revealed the fact that one-third of existing customers check for the app’s ratings before downloading and so maintaining a positive rating is one of the highest determinants of rank. With continually evolving ranking algorithms you can maximize your organic traffic by including icons, screenshots, feature graphics and videos that allow users to visualize the app before they make the download.

To give your app the maximum visibility and increase the chances of getting found in a crowded market Contact Us.

The post Essentials of Mobile App Marketing Strategy appeared first on ANGLER Technologies.

For designing a great Mobile app, designers must understand who will be using the product & conceptualize their ideas to ensure that users like and are comfortable with the product.  In specific, UCD establishes a program that unifies the needs & goals to deliver real business benefit.  Further, it’s an iterative process, which involves design and evaluation steps at each stage of the projects. Having some plan and systematic work will let you achieve this. In this blog we have shared few Steps to follow while creating a mobile app.

Customer Focus:

Get an idea on end user expectations, their goals and their struggles. Understanding it will help you build an app that is everything for everyone.

Define the Purpose & do research

On completing user struggles do not proceed blindly designing your app define the aim of creating the app and research on the competition and plan to make your app better by keeping in mind the target audience & modify your idea accordingly.

Sketch Ideas & Wireframes

Give clarity for your ideas by sketching the functionality through Wireframes.  Do research on people views about the app and dig deep to find ways around and then decide on areas to stick on to your own ideas / areas you would prefer changing to avoid frustrations later in the process.

To build your Mobile app in the most effective manner follow the above steps & remove non-core features which can keep your development cost down & help you get to market quicker. Visualize the working nature of the app before designing and make sure to examine how its is going to function in a live environment.

If you are anxious about getting your app onto the handsets of users Contact us , we can help you to build an app that that make most sense.

The post Steps to follow while Creating a Mobile App appeared first on ANGLER Technologies.

Mobile App Marketing – The most sought word in today’s technology world from business to entertainment. Mobile app development is one simplest and powerful way to reach potential customers. Developing a mobile app involves various levels from planning to delivery. Basically a product is delivered based on the requirements from users. Similarly, the mobile app developed must be able to meet the necessities of target audience.

ANGLER – being an pioneering IT Services and fast-growing mobile app development company, we take immense steps in developing a mobile app for our customers. We ensure that our mobile app marketing strategies brings in new potentials for the businesses. Our mobile app marketing strategies acts as a bond between the users and the business.

Before launching the mobile app to the app store or users, it must be optimized with respect to its desired output. In general, ANGLER provides various successful strategies and methods to market a mobile app.

Pre-launch of mobile app:
Initially, screenshots or carousel can be taken to users, it is to present an introduction about the app and its uses. A successful pre-launch for a mobile app must create baiting among users to know and to install the mobile app.

App Store SEO:
As far now, people rely on popular app stores like Google Play Store, Apple Store etc to find a suitable app. Hence it’s a vital process to optimize the mobile app accordingly to the searches rendered by users.

Increase Social Media Presence:
When taking the topic of social media, people are more active these days compared to the previous decade. Users in social media read about a product or service, it’s merits & demerits, reviews etc. Ultimately a business that serves to the needs of the users must build its strong presence in social media.

Infographic Representation:
In-line to the quote “Images speaks louder than words”, infographic images seemed to be believed and highly relied by users. Infographics of the mobile app may contain information like intro, target users, output etc.

For best Mobile App Development & Solutions, Kindly visit us at www.angleritech.com

The post Best Mobile App Marketing Strategies appeared first on ANGLER Technologies.