Group m India Media Forecast Apr 08

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This Year, Next Year India Media Forecasts April 2008 Contents Contents Summary Newspapers Magazines Television Radio Outdoor Digital Cinema Retail Media ………………………………………………………………………………………. ………………………………………………………………………………………. ………………………………………………………………………………………. ………………………………………………………………………………………. ………………………………………………………………………………………. ………………………………………………………………………………………. ………………………………………………………………………………………. ………………………………………………………………………………………. ………………………………………………………………………………………. ……………………………………………………………………
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    This Year,Next Year  India Media Forecasts April 2008  This Year, Next Year – India Media Forecasts April 20082 Contents Contents……………………………………………………………………………………….2Summary……………………………………………………………………………………….4Newspapers……………………………………………………………………………………….6Magazines……………………………………………………………………………………….9Television……………………………………………………………………………………….11Radio……………………………………………………………………………………….14Outdoor……………………………………………………………………………………….16Digital……………………………………………………………………………………….18Cinema……………………………………………………………………………………….20Retail Media……………………………………………………………………………………….21   Sources:GroupM Specialist Practices: Trading, mConsult, Dialect, Interaction, ESPGroupM Communications Agencies: MindShare, Maxus, Mediaedge:CIA, Motivator, MediaCom, Kinetic  This Year, Next Year – India Media Forecasts April 20083 This Year,Next Year  India Media Forecasts   April 2008 GroupM 201, Peninsula ChambersGanpatrao Kadam MargLower ParelMumbai – 400013MaharashtraIndiaAll rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in aretrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying orotherwise, without written permission from the copyright owners.Every effort has been made to ensure the accuracy of the contents, but the publishers and copyrightowners cannot accept liability in respect of errors or omissions. Readers will appreciate that the data are asup-to-date only to the extent that their availability, compilation and printing schedules will allow and aresubject to change.  This Year, Next Year – India Media Forecasts April 20084 Summary  Media, Rs. Cr., Net2004200520062007Actual2008f Newspapers5,5546,6517,8569,29010,962  Magazines502552629705789  TV4,5285,1856,0517,1108,354  Radio 240300399590885  Internet75120204390624  Outdoor8759951,1651,3981,698  Cinema-45567598  Retail Media--150225350  Media Total Rs. Cr.11,77413,84816,51019,78223,760  YoY % Change2004200520062007Actual2008f Newspapers-20%12%18%18%Magazines-10%14%13%12%TV-15%17%18%17%Radio -25%33%48%50%Internet-60%70%91%60%Outdoor-14%17%20%22%Cinema--25%34%30%Retail Media----56% Media Total YoY % Change-18%18%20%20%% Shares of Media2004200520062007Actual2008f Newspapers47%48%48%47%46%Magazines4%4%4%4%3%TV38%37%37%36%35%Radio 2%2%2%3%4%Internet1%1%1%2%3%Outdoor7%7%7%7%7%Cinema-0.3%0.3%0.4%0.4%Retail Media--1%1%1% Media Total100%100%100%100%100%Media, USD m, Net2004200520062007Actual2008f Newspapers1,3891,6631,9642,3232,741  Magazines125138157176197  TV1,1321,2961,5131,7782,089  Radio 6075100148221  Internet19305198156  Outdoor219249291349425  Cinema-11141924  Retail Media--385688  Media Total USD m2,9443,4624,1284,9465,940 
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