Increased Use of Blogs as an E-Marketing Tool in Tanzania

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Increased use of blogs as an E-Marketing tool in Tanzania By: Gabriel Bakilana October 2008 Introduction Meaning: The word BLOG comes from the joining of two words, “Web” and “Log”, or “Web Log”. A blog is essentially a website which is maintained by an individual (called the Moderator or Administrator) aimed at allowing the visitors to the website (called Bloggers) to read the material posted online, and comment on them. The word “blog” could also be used as a verb, to describe the act of ad
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  Increased use of blogs as an E-Marketing tool in Tanzania By: Gabriel Bakilana October 2008  IntroductionMeaning: The word BLOG comes from the joining of two words, “Web” and “Log”, or “WebLog”. A blog is essentially a website which is maintained by an individual (calledthe Moderator or Administrator) aimed at allowing the visitors to the website(called Bloggers) to read the material posted online, and comment on them. Theword “blog” could also be used as a verb, to describe the act of addingcomments onto a blog. Features of a Blog: Blogs usually post entries about various areas of interest to bloggers, such assports, jokes, entertainment, and politics. They sometimes act as personal onlinediaries. The Moderator gets regular commentary, or other material such aspictures, graphics, music or video. These are uploaded to the blog using specalfeatures created by the designers of the blog. A blog must be dynamic (a websitebacked up by a database to hold such material and graphics).A typical blog combines text, images or photos, and links to other blogs, webpages, and other media related to its main topic. The ability for readers to leavecomments in an interactive format is an important part of any blog. Types of Blogs: Most blogs are primarily textual, but some combine other art-forms (artblog),photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog),audio (podcasting), which are part of a wider network of social media.There are many different types of blogs, classified according to: - The type of content (Personal Blogs, Corporae Blogs, Question Blogs) - The way that content is delivered or written, i.e: o By media Type o By Device  o By GenrePersonal BlogsThe personal blog is typically an online diary. It is an ongoing diary or commentary by an individual, is the traditional, most common blog. Personalbloggers usually take pride in their blog posts, even if their blog is never read byanyone but them. Blogs often become more than a way to just communicate;they become a way to reflect on life or works of art. Blogging can have asentimental quality. Few personal blogs rise to fame and the mainstream, butsome personal blogs quickly garner an extensive following. A type of personalblog is referred to as microblogging, which is extremely detailed blogging as itseeks to capture a moment in time. Sites, such as Twitter, allow bloggers toshare thoughts and feelings instantaneously with friends and family and is muchfaster than e-mailing or writing. This form of social media lends to an onlinegeneration already too busy to keep in touch.Corporate BlogsA blog can also be used for Corporate purposes. In this case, blogs are designedfor business purposes. They are ocassionally used, either internally to enhancethe communication and culture within a corporation or externally for marketing,branding or public relations purposes.Question BlogsThis is a type of  blog that answers various questions on various topics.Questions can be submitted in the form of a submittal form, or through email or other means such as telephone or SMS. Qlogs, as they are popularly known, canbe used to display shownotes from podcasts   or the means of conveyinginformation through the internet. Many question logs use syndication such asRSS as a means of conveying answers to questions.  Classification by Media Type A blog comprising videos is called a vlog  , one comprising links is called a linklog  ,a site containing a portfolio of sketches is called a sketchblog  or one comprisingphotos is called a photoblog.   Blogs with shorter posts and mixed media types arecalled tumblelogs . Classification by Device Blogs can also be defined by which type of device is used to compose it. A blogwritten by a mobile device like a mobile phone or PDA could be called a moblog  .One early blog was Wearable Wireless Webcam, an online shared diary of aperson's personal life combining text, video, and pictures transmitted live from awearable computer and EyeTap device to a web site. This practice of semi-automated blogging with live video together with text was referred to as sousveillance . Such journals have been used as evidence in legal matters. Classification by Genre Some blogs focus on a particular subject, such as political blogs, travel blogs,house blogs,   fashion blogs, project blogs, education blogs, niche blogs, classicalmusic blogs, quizzing blogs and legal blogs (often referred to as a blawgs) or dreamlogs. While not a legitimate type of blog, one used for the sole purpose of spamming is known as a Splog. History of Blogs and Blogging: Blogs and blogging has only recently become popular. This is because they havecome about, primarily, as a result of development in information andcommunication technology, and also as a result of growth in freedom of expression and electronic media communication access and distribution,increase in people’s interest in world affairs and internatioal location of peoplewho need to communicate on matters of common interest to them.
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