Consumer Behavior of Kurkure

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CONSUMER BEHAVIOR ICFAI BUISNESS SCHOOL BANGALORE NAME: JAYAKARTHIK.C IUD NO: 0901200956 IBS NO: 09BS0000956 COURSE CODE: SLMM 501 CORSE NAME: MARKETING MANAGEMENT DATE:13/08/09 TOPIC OF ASSIGNMENT: CUSTOMER BEHAVIOR ON KURKURE Signature of faculty Signature of student INDEX TOPICS 1.INTRODUCTION 2.CONSUMER BEHAVIOR PAGE NO 1 2 CONSUMER BEHAVIOR 3.OWN VIEW ON KURKURE 4.CONCLUSION 6 7 CONSUMER BEHAVIOR Kurkure is one of the most preferable brands for snacks. It is popular for its diff
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  CONSUMER BEHAVIOR ICFAI BUISNESS SCHOOLBANGALORENAME: JAYAKARTHIK.CIUD NO: 0901200956IBS NO: 09BS0000956COURSE CODE: SLMM 501CORSE NAME: MARKETING MANAGEMENTDATE:13/08/09 TOPIC OF ASSIGNMENT:CUSTOMER BEHAVIOR ON KURKURESignature of facultySignature of studentINDEX TOPICS PAGE NO1.INTRODUCTION 12.CONSUMER BEHAVIOR 2  CONSUMER BEHAVIOR 3.OWN VIEW ON KURKURE 64.CONCLUSION 7  CONSUMER BEHAVIOR Kurkure is one of the most preferable brands for snacks. It is popular for itsdifferent flavors accordingto customers taste and demographic. It introduced at 1990 andmanufactured by pepsico India pvt.ltd.The major competition products arelays, bingo, halidrams and etc.Kurkure is different from chips and other snaks. The shape is very attractiveand very crispy. It is very tasty and soft unlike lays& etc. There different typepackages are available according to the consumers. Pockets are availablefrom Rs.5 to Rs.75.The following are various flavors of kurkure,  Naughty Tomato,  Masala munch,  Chilli chatka,  Rajastani style,  Hydrabad special and  Desi bytes. CONSUMER BEHAVIOUR  CONSUMER BEHAVIOR  There are several factors affecting consumer behavior. Consumer behavior ismajor challenge for every product. Lets see some factors which affect theconsumer behavior on kurkure. Consumers& Buyers :Basically the kurkure is launched for children but because of its taste andvariety, every one is fan for kurkure. It is less fat, soft and crisp. The olderpeople like those can’t eat hard snacks, are prefer to kurkure. The consumerof kurkure is not only for children and also everyone. The buyers are alwaysparents. They prefer the kurkure rather than chips because chips are bad tohealth. Parents believe that kurkure is not bad for health, that is not meanthat, it is good for health.The following survey shows details about kurkure consumers.QuestionYESNONO IdeaIs it only forchildren48%40%12%Is it bad tohealth?34%38%28%  Influencer& factors :Even though kurkure is suitable to every one, the children are majorinfluencer. The children mainly influenced by social factors that are friends,family.Perception is also one of the influencing factor. In this, the people perceivedas, its made up of corn, rice meal and others. So that it is not bad for health.Brand is one of the factor. It is come from pepsico. So that, people haveconfident about quality. The following data shows the influencer.INFUNCERYESNONO IDEAChildren80%13%7%Parents55%40%5%From the above table we can understand the influence of children ratherthan parents. It implies that the children have pester power. We can under
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