Social Media Sessions

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Social Media Sessions. WELCOME. Social Media Sessions. Overview Jeff Richardson Chief Executive Officer. Overview. WHAT WHY HOW. Social Media Sessions. Social Media Sessions. Social Media in Australia. Social Media Sessions. Relevant Social Media Facts.
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Social Media SessionsWELCOMESocial Media SessionsOverviewJeff RichardsonChief Executive OfficerOverviewWHATWHYHOWSocial Media SessionsSocial Media SessionsSocial Media in Australia Social Media SessionsRelevant Social Media Facts
  • 73% of all online content in the world is user generated.
  • An average user becomes a fan of 2 pages every month.
  • 45% of search results for the world's top 20 largest brands are now linked to user generated content.
  • Offline brand experiences are the main online conversation starters
  • Social Media Sessions
  • (Nielsen Ratings 08/2010).
  • Why? The ‘Why’ is changing.Stage 1 - Growth of the brand presence
  • Fans. Subscriptions. Likes. Followers.
  • Stage 2 – Engagement of the audience
  • Comments. Shares. UGC (esp. unsolicited)
  • Stage 3 – Monetization of your fans.
  • Sales. Qualified leads. Direct referrals.
  • Social Media SessionsSocial Media SessionsSocial Media is a GOOD NEWSBAD NEWSStory.Social Media SessionsThe Good News: Opportunity Abounds
  • Worthwhile effort will be rewarded.
  • Social Media SessionsThe Bad News: Extensive competition.You’re competing for their attention.
  • Boring won’t cut it.
  • Social Media SessionsWhat Does This Mean To You? I’d like to say “Do It Properly or Don’t Do It At All”.That’s easy in theory – but what does it mean?Social Media SessionsWhat Does This Mean To You? I’d like to say “Do It Properly or Don’t Do It At All”.That’s easy in theory – but what does it mean?
  • ‘Ordinary’ gives no reason to stay long term.
  • Find an angle / a niche.
  • Safe or mindless = boring
  • Keep it interesting & relevant.
  • Don’t stand still
  • Test. Learn. Refine.Social Media SessionsThe morning’s agenda
  • Research
  • Strategy
  • Execution
  • Morning Tea break
  • Internal Management
  • A Client’s perspective
  • Legal considerations
  • Risk Management
  • Panel with Q&As
  • Social Media Sessions
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