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Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) for a leading language school in Singapore to increase keyword rankings, traffic acquisition and student enrollment.
Key Achievements
- Formulated effective and result- focused search engine strategies to meet the objectives
- Applied SEO techniques ethically in the website
- Top keyword placements in organic search results of major search engines
- Achieved tangible results within short span of time
Client
The client headquartered at Singapore is one of the leading language schools with specialisation in providing the most inclusive approach to language learning education. They also offer variety of programs and services to meet the needs of their customers worldwide.
Challenges
ANGLER wants to do Search Engine Optimization for the website of the client with the crucial point of increasing the ranking positions for the targeted keywords in major search engine results including Google, Yahoo & Bing. The client had the presence in search engines but their primary concern was to expand maximum exposure from Singapore region which can be possible through improvement in top rankings of important keywords to top positions and also to increase conversions for the website. Prior to organic SEO, the client’s website have been generating 50% of its website traffic from search engines, while referring sites (third-party, non-search engine sites) were responsible for 18.18% of monthly site traffic.
What We Did
ANGLER’s team of expertise SEO optimiser’s carried out a research to identify the search terms for the website and formulate a strategy to increase site positioning for the competitive keywords and increase the performance. Next the optimisers included the external link strategy and their proven marketing strategy by which they have shown a tremendous increase in the site performance in organic search results and also in increasing the conversion rate through online marketing.
Technologies Used.
Results
The support from the client in the form of quick implementation of our suggestions is one of the major reasons for the successful campaign and our SEO techniques ethically deployed on the client’s website gave it a good traction in search engines. The tangible results appeared roughly in three to four months and traffic shot up significantly. The ROI showed over 70% increase. Currently, major Search Engines are contributing 68.79% of the web site's traffic with the other non-search engine referring sites generating 10.54% of the site's traffic. (Source: Web Analytics).
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